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Introduction

A practical ePub guide to doing business in China which will give you the information and skills to succeed

Explore and understand the Chinese business culture, establish effective relationships, learn to negotiate and discover how to achieve business success in the world's fastest growing economy. You'll find out how to follow etiquette, manage "face", team-build and exploit your contacts.

Plus, top tips, dos, don'ts and taboos, highlights on key subjects, 'SOS' hints on what to do in a particular situation and real-life case studies enable you to understand China's consumers and its rapidly evolving markets. Read it cover to cover, or dip in and out of topics for quick reference.

Handy tips in a pocket-sized format - take it wherever your business takes you.

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