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Introduction

A practical guide to green business which will give you the information and skills to succeed

If you want to go green then understand the business argument for adopting environmentally sustainable and socially responsible principles. You'll find out how to change your business culture and establish long-term environmental and business goals.

Plus, tips, dos, don'ts and taboos, highlights on key subjects, 'SOS' hints on what to do in a particular situation and real-life case studies explain how to communicate your green strategy to staff and sell your message to customers. Read it cover to cover, or dip in and out of topics for quick reference.

Handy tips to take wherever your business takes you.

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