Rita Carter is a science and medical writer, and contributes to the Independent, New Scientist, the Daily Mail, and the Telegraph. She has twice been awarded the Medical Journalists’ Association prize for outstanding contribution to medical journalism. She has written several books, including Mapping the Mind, Exploring Consciousness (both Weidenfeld and Nicolson), and Multiplicity: the New Science of Personality (Little, brown), which have sold internationally – including in the US, Japan, Korea, Poland, Italy, Spain, and Brazil. Mapping the Mind was shortlisted for the Rhone-Poulenc Prize (now the Royal Society Prize for Science books). Rita also talks about the brain, consciousness, and behavior to a wide range of groups at seminars, conferences, and workshops around the world.